Market Penetration

Pakco is well equipped to produce products catering to the specific needs and tastes of different regions and cultures, providing unique flavour experiences while maintaining excellent quality. Pakco products are synonymous with quality and value in Southern Africa and the business has excellent relationships in the FMCG industry, built on more than 60 years as a key player in local markets.

The Pakco range is supported in both manufacture and distribution sectors by all major catering, hospitality and food service providers. The company boasts 100% market penetration in South Africa and its products are stocked in all major retailers, wholesalers, and independent stores nationwide. The footprint has broadened and now features 95% market penetration in the SADC region, with a high level of interest being expressed throughout Africa and as far afields as Australia, Europe, USA and Canada. A dedicated team focuses on the development of export opportunities, business to business expansions and unlocking new markets.

Connecting customers with Pakco products efficiently, timeously and cost-effectively is of the utmost importance. Distribution is a vital component of the FMCG industry and is inseparable from Pakco’s success. The organisation has selected key industry players and developed close partnerships to ensure that more than 20 000 cases reach SADC warehouses each week. TFD Network Africa, Pakco’s Southern African partner of choice, has warehouses in strategic locations around South Africa and a network of agents for distribution to other countries. To ensure stock availability, Pakco also delivers directly ex-factory to customers who purchase full container loads.

Land, Sea and Air

Pakco’s vast distribution network uses road freight extensively in transporting goods to SADC regions. Pakco is located within 30 minutes of both the King Shaka International Airport and the Durban Harbour, one of Africa’s largest ports.

Current Pakco Markets

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